Global Political Environment - Course Manual
Faculty – Dr. Shashi Tharoor, Member Parliament, and Former Minister of State for External Affairs, Government of India
Competing in a volatile global marketplace involves operational pressures, formidable challenges, and new risks. This module provides you with a framework for analyzing global political realities, economic management and international competitiveness. The course focuses on following key issues:
Asia’s high growth : Future scenarios
Policy issues around the world
Update on global trends:Examining the regional trajectories of growth, development, and Governmental strategies impacting the world economy.
The Art of Negotiation - Course Manual
Faculty – Professor John G. Shulman, President and CEO, Alignor Inc.
Managerial and executive success requires the ability to negotiate.
Whether you are trying to conclude an agreement with suppliers, finalizing a deal with potential
customers, raising money from investors, managing a conflict inside the organization, or
tackling a dispute that is headed toward litigation, your ability to negotiate will affect your performance.
Through a strategy-oriented framework, this module explores how to plan, negotiate, receive feedback, and the essentials of negotiation strategy.
Managerial Economics
Faculty – Dr. Catherine Thomas, Columbia University
Managerial Economics provides an introduction to the economics of business decision-making. It covers the broad principles of marginal analysis, from cost analysis to pricing. These principles shape managerial decisions in all other functional areas of business: accounting, finance, marketing, and strategy.
Key objectives of the Module:
1. Cost Analysis
2. Competitive Industries: Demand/Supply Analysis
3. Market Power: Pricing Strategy
By the end of this module, participants will have learned how to do at least three things:
Identify the categories of costs that are relevant for critical business decisions such as pricing, market entry or exit, and growth or downsizing of business lines or projects.
Construct fact-based, logically-grounded analyses of competition in highly fragmented markets that will allow them to make educated conjectures about prices and future profitability.
Use demand and cost fundamentals to determine profit-maximizing pricing decisions, evaluate the profitability of current pricing policies, and use pricing strategy to enhance value creation
Persuading Customers, Clients, Employees and Others – Course Manual
Faculty – Dr Scott J. Armstrong, University of Pennsylvania
The ability to persuade is perhaps one of the most useful skills and strengths in an individual. The primary objective of this module is to share knowledge about persuasion.
Useful knowledge about persuasion has been obtained over the past 100 years from the experience of advertising experts and from empirical studies in advertising, psychology, consumer behavior, law, mass communication, politics, and propaganda. This module covers basics of :
• Evidence-based management
• Creativity
• Conditions that affect persuasion
• Information: Product
• Information: Pricing
• Influencing and handling resistance
Accounting for Decision Making
Faculty - Professor Narayanaswamy, IIM Bangalore
Accounting is a language of business which is used to communicate the health of the business through the financial statements viz. balance sheet, income statement and statement of cash flows.
All organizations use accounting information to communicate their financial performance and financial position to the stakeholders. Accordingly, this module enables the participants to develop an ability to understand various financial statements and to analyze and interpret the data contained in these statements for improved decision-making.
Customer Management (Products and Services)
Faculty – Dr Priya Raghubir, Stern School of Management, New York University
This module covers three key frameworks of Consumer Behaviour
- How Understanding Consumer Behavior Helps Develop Marketing Strategies?
-What is Consumer Behavior? (An Information Processing View of Products versus Services)
-Customer Relationship Management: The Value of a Customer
-Segmentation, Targeting and Positioning
-Managing a Global Brand
- How Understanding Consumer Behavior Helps Develop and Position Products and Services?
-Perception and Sensation
-The Sense and Nonsense of Consumer Product Testing: Product Development
-Motivation, Attitude Formation and Change
- How Understanding Consumer Behavior Helps Price Products and Services?
-Classic and Contemporary views on the Pricing of Products and Services
-The Subjective Value of Money and Prices.
Quantitative Techniques
Faculty – Mr Sandeep Tyagi, Chairman and Managing Director Estee Advisors, Singapore
This Module helps you in understanding of data, concepts and applications of quantitative techniques, and sharpen your visualizing, analytical and interpreting abilities. Understanding statistical skills enables one to engage in decision-making processes with authority and accuracy.
This module covers:
Understanding data
- Types of data
- Checking data for accuracy
- Handling missing data
Understanding statistics
- Essentials of statistics
Quantitative Methods for Decision Making
- Correlation and Regression Analysis
- Decision making under uncertainty
How to do Presentation of data with big impact
- Chart types
- Drawing inference
Strategic Management
Faculty – Dr Faisal Rahman, Saint Xavier University, Chicago
Senior executives play an essential role in setting overall strategy—creating a competitive business position that is unique, and sustainable. Strategy module imparts concepts and frameworks for thinking analytically about strategy, and how to build long-term competitive advantage. The Strategy module covers the following topics:
- Environmental scanning
- Competitive positioning
- Competitive sustainability
- Corporate strategy
Transformational leadership
Faculty – Dr Robert Wright, CEO, The Wright Business Institute, Chicago
To be an effective transformational leader, you must first understand how organizations evolve. During transformation, systems have always broken down, tribal to empire, empire to feudal, and now, industrial to the unknown. Transformation has been forced by technology and the march of humanity. This Module covers :
How do organizations evolve? What is the process they undertake?
What is the nature of change and how do you identify the blocks to organizational evolution?
What strategies can one use to facilitate organizational evolution?
How do you know when different leadership styles, power and control to collegiality, are called for?
Execution and Getting Things Done
Faculty – Chris Booth, Emeritus Professor, Sheffield Hallam Univeristy, UK
In a large number of organizations, improvement initiatives and efforts fail to deliver the intended results and benefits. This module covers suggestions and practical tools that can be used to improve implementation and getting things done in organizations.
-Types of Work – Identifying and focusing on value added work
-Making problems and results visible so that those can be addressed constructively
-Keeping things simple and ensuring everyone understands
-Creating Enabling Environment - How to transform your managers from controllers to enablers
EFFECTIVE EXECUTION:
-Starting point : a disciplined approach
-Establishing rigorous system of monitoring, review and evaluation
-Key elements of successful delivery : People, Realism, Communication & Engagement
Strategic Marketing In Global Context
Faculty – Dr Vishal Talwar, London School of Economics
This module will augment your strategic thinking about the evolving marketing landscape that is being shaped beyond recognition by the changing nature of customers, competition, markets and technologies.
Setting the Agenda: Market-Driven Management
-Marketing and Strategy: Strange Bedfellows?
-Turning customer input into innovation and value 1
-Turning customer input into innovation and value 2
The Politics & Business of Globalization
-Going International: The Cultural Variable
-Adaptation Vs Standardization
Experiences of Emerging Market Multinationals Going Global
-Focusing on Value Addition and Building Brands
-Managing the Country of Origin Effect
Business Transformation : Role of HR policy and Strategy
Faculty- Professor P. K. Sett, IIM Calcutta
This module covers all key aspects of Human Resource Management, and role of HR Policy and
Strategy in transforming your business.
-Key components of HRM
-Business Transformation and HRM
-Navigating Business with the Balanced Scorecard
Supply Chain Management
Faculty – Professor Janat Shah, IIM Udaipur
Success of products and services in the global economy is increasingly affected not only by product or service characteristics, but by the efficiency and responsiveness of the supply networks of an organization in catering to customer needs. With globalization and advances in information technology, supply chain design and coordination has become an important tool for gaining competitive advantage.
This module will cover:
-Key components of Supply Chain Management
-Operational issues in SCM and optimizing mutually conflicting objectives.
-Developing the ability to design supply chain and logistics systems, so that all components are
synchronized and fit in with corporate strategy, competitive realities and market needs.
Transition from Functional Head to CEO, and Managing Change
Faculty- Dr. S. Manikutty, IIM Ahmedabad
This module covers:
-CEO and the Roles
-Transition to a CEO
-CEO in the Middle
-GM as a mentor of people
-CEO supporting entrepreneurship and innovation
-CEO as the Manager of Change
Supply Chain Management
Faculty- Dr. Balram Avittathur, IIM Calcutta
This module covers:
-Introduction to Supply Chain Management
-Inventory Management Concepts
-The Supply Chain Game
-Game Analyses and Coordination Issues
-Capacity Planning under Uncertainty
-Supply Contracts
-Procurement Strategies
-Best Practices in Supply Chain Management
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